6. February 2025 Sabrina Schultheis

AI & Digitalization Lecture at Eintracht Frankfurt Stadium

Yesterday, we had the opportunity to experience the unique atmosphere of Eintracht Frankfurt’s legendary Waldstadion!

The fwd: Servicegesellschaft mbH, together with Eintracht Frankfurt Stadion GmbH and WISAG Event Service GmbH & Co. KG, hosted an outstanding evening. After enjoying some drinks and light snacks in the Panorama Lounge, the event kicked off with an insightful lecture on “AI and Digitalization in Stadiums.”

The evening continued with an exclusive tour of the Eintracht Museum, combined with a stadium tour, accompanied by Henni Nachtsheim and Matze Thoma – a fantastic experience and a truly memorable evening!

Sabrina Schultheis

Sabrina Schultheis is an expert in digital brand management and project coordination at bee GmbH. Focusing on innovative brand experiences and strategic exhibition stand construction both in the Frankfurt region and internationally, she manages the agency's digital presence and performance campaigns. She combines creative conception with data-driven optimization to make physical brand spaces visible in the digital age.