13. July 2023 Sabrina Schultheis

Business trip to Seoul

This weekour CEO and General Manager, said “An-nyeong-ha-se-yo Seoul!” During their 1-week business trip to Seoul, they already had great meetings with long-time customers as well as new business partners. We are very much looking forward to the new, exciting projects!

In recent years, we have been able to gain a lot of great experiences and, above all, encounters on a human level while working with South Korean customers. Intercultural competence is at least as important to us as our professional competence as a trade fair partner.

Sabrina Schultheis

Sabrina Schultheis is an expert in digital brand management and project coordination at bee GmbH. Focusing on innovative brand experiences and strategic exhibition stand construction both in the Frankfurt region and internationally, she manages the agency's digital presence and performance campaigns. She combines creative conception with data-driven optimization to make physical brand spaces visible in the digital age.