26. February 2024 Sabrina Schultheis

Exhibition stand SAMSUNG DISPLAY at MWC

After the successful exhibition appearance at the IAA MOBILITY in Munich, we went to Barcelona with Samsung Display at the Mobile World Congress. Under the motto “Feel the OLED Vibes”, Samsung presents the latest display revolutions and their application areas. An absolute visitor magnet was the OLED Bot. This robot is used in the current production line to test the stability of foldable OLED technology to the heart and soul under demanding and extreme conditions.

The Mobile World Congress takes place annually in Barcelona. The congress with integrated trade fair is one of the largest and most important events in the world for the mobile industry. Here the latest trends and innovations from a wide range of suppliers, developers, engineers and companies are presented. From mobile entertainment, mobile technologies to mobile communication and the mobile Internet.

Samsung Display, a subsidiary of Samsung Electronics Group, is a leader in the manufacture and production of display devices with OLED and QD OLED technology. These displays are not only used in TVs, laptops, smartphones and smartwatches. The high-quality displays are also used for computer monitors, game consoles, virtual reality and automotive applications.

Sabrina Schultheis

Sabrina Schultheis is an expert in digital brand management and project coordination at bee GmbH. Focusing on innovative brand experiences and strategic exhibition stand construction both in the Frankfurt region and internationally, she manages the agency's digital presence and performance campaigns. She combines creative conception with data-driven optimization to make physical brand spaces visible in the digital age.