Exhibition stand from thyssenkrupp at Achema

Exhibition stand as a marketing mix tool: Once again, this year we were at Achema in Frankfurt for thyssenkrupp, the world’s largest trade fair for the process industry for biotechnology, chemical and process engineering.

In addition to the brand and product presentation, thyssenkrupp wanted an effective and elegantly integrated solution for recruiting new employees at the #GENERATIONTK this year. In order to give the graphic a personal and individual touch, the slogan and the inscription of the coffee bar were designed with a handwriting that resembled a handwriting. Both product and image videos could be played via the LED wall and thus addressed a wide audience with changing content.