This year we are with a booth for Volkswagen at the PCIM in Nuremberg for the first time. It was also the first trade fair appearance for VW at the Power Conversion and Intelligent Motion and we are happy to be able to accompany them.
The booth of VW impresses with its clean design. The full-surface graphics with the color gradient give the booth a dynamic look. Following the concept of the booth “push the pulse”, the 3D logo changes in a pulsating color change and is a real eye catcher. The booth has both a closed meeting room and an open and loungy area, which invites to a relaxed stay. The focus of the booth is not on product presentation, but rather on presenting VW as a potential employer. It serves as an empolyer branding measure to attract new employees under the claim “Become a Pulsemaker”.
The Power Conversion and Intelligent Motion in Nuremberg is held annually for trade visitors. It is the world’s leading trade fair for power electronics. Application areas for these include intelligent drive technology, renewable energies and energy management.
Volkswagen AG is a German automobile manufacturer headquartered in Wolfsburg. In addition to Volkswagen and Volkswagen Commercial Vehicles, the group also includes Audi, Bentley, CUPRA, Ducati, Lamborghini, Porsche, SEAT and ŠKODA. VW also offers a wide range of other business areas and brands.